Depop Auction
Depop Auction
Depop Auction
Implementation Case / UX/UI
Implementation Case / UX/UI
2026
2026
Role
Role
Role
Product Designer
Product Designer
Explored the implementation of an Auction feature on Depop to help sellers with visibility and selling faster.
Explored the implementation of an Auction feature on Depop to help sellers with visibility and selling faster.
Tools
Tools
Tools
Figma / Figjam / After Effects
Figma / Figjam / After Effects
The Brief
The Brief
The Brief
Overview
Overview
Whether you are new to Depop or an experienced seller, every listings deserved to get noticed. With that in mind, Explored the implementation of and Auction feature on the Depop app to help sellers with visibility and selling faster.
Whether you are new to Depop or an experienced seller, every listings deserved to get noticed. With that in mind, Explored the implementation of and Auction feature on the Depop app to help sellers with visibility and selling faster.
The Challenge
The Challenge
On fashion resale platforms it can be very difficult for new or first-time sellers to make their first sale without visibility or existing demand. Listings can remain unsold for weeks, months, or even longer without buyers, which can quickly becomes frustrating for users who join these platforms to earn extra income as many of these platforms advertise.
On fashion resale platforms it can be very difficult for new or first-time sellers to make their first sale without visibility or existing demand. Listings can remain unsold for weeks, months, or even longer without buyers, which can quickly becomes frustrating for users who join these platforms to earn extra income as many of these platforms advertise.
Know what you are getting
Know what you are getting
Know what you are getting
An AI feature that detects visible defects to improve listing accuracy and trust, while still allowing sellers to review and challenge the results if needed..
An AI feature that detects visible defects to improve listing accuracy and trust, while still allowing sellers to review and challenge the results if needed..
Pre-Bid with assurance
Pre-Bid with assurance
Pre-Bid with assurance
Made condition reports available on every listing to help with decisions making . Pre-bid with confidence and easily join the live when it begins.
Made condition reports available on every listing to help with decisions making . Pre-bid with confidence and easily join the live when it begins.
Manage your offers with full transparency
Manage your offers with full transparency
Manage your offers with full transparency
You can view your bid offers live as they are made. Accept any offers within your allotted time then manage your sale in a few clicks..
You can view your bid offers live as they are made. Accept any offers within your allotted time then manage your sale in a few clicks..
What I did
What I did
What I did
The Solution
The Solution
Introduced a live auction feature on Depop that allows users to; Sell items instantly without relying on algorithm bias, giving new users a fair chance to convert their listings into sales , Create demand through real-time engagement and Create equal visibility by focusing attention on each listing, ensuring every item is seen by multiple buyers at the same time
Introduced a live auction feature on Depop that allows users to; Sell items instantly without relying on algorithm bias, giving new users a fair chance to convert their listings into sales , Create demand through real-time engagement and Create equal visibility by focusing attention on each listing, ensuring every item is seen by multiple buyers at the same time
Business Opportunites
Business Opportunites
Livestream shopping is gaining traction among younger audiences, with the global live commerce industry projected to reach $2 trillion by 2030 (Dazed Digital). At the same time, interest in resale fashion continues to rise, with a 104% increase in searches for secondhand-related terms, driven largely by Gen Z seeking “unique and hard-to-find items”(Refinery29). With that, these shifts create a real opportunity for fashion resale platforms to move beyond passive, algorithm-driven discovery by introducing interactive selling experiences that can not only increase visibility but also highly boost conversions.
Livestream shopping is gaining traction among younger audiences, with the global live commerce industry projected to reach $2 trillion by 2030 (Dazed Digital). At the same time, interest in resale fashion continues to rise, with a 104% increase in searches for secondhand-related terms, driven largely by Gen Z seeking “unique and hard-to-find items”(Refinery29). With that, these shifts create a real opportunity for fashion resale platforms to move beyond passive, algorithm-driven discovery by introducing interactive selling experiences that can not only increase visibility but also highly boost conversions.
User Research
User Research
User Research
What expectations and concerns might users have toward a live auction on a fashion resell platform ?
What expectations and concerns might users have toward a live auction on a fashion resell platform ?
To get specific insights on users expectations about live auctions i interviewed a total of 19 college students who are active and new sellers on Depop . From it i was able to uncover the major concerns users had about auctions and overall perceptions surrounding auction-based selling experiences.
To get specific insights on users expectations about live auctions i interviewed a total of 19 college students who are active and new sellers on Depop . From it i was able to uncover the major concerns users had about auctions and overall perceptions surrounding auction-based selling experiences.
Comp. Analysis
Comp. Analysis
Comp. Analysis
What competitors are doing and where the gaps are.
What competitors are doing and where the gaps are.
To inform the design of the live auction I took inspirations from current auctions and live shopping platforms like whatnot, invaluable auction and silco while analyzing were gaps remains to open room for improvement.
To inform the design of the live auction I took inspirations from current auctions and live shopping platforms like whatnot, invaluable auction and silco while analyzing were gaps remains to open room for improvement.
User Journey
User Journey
User Journey
Where would we put the feature ?
Where would we put the feature ?
Where would we put the feature?
Getting into the structure of the Depop app the feature was nested into two spot for fast access ; under sell and under the user account profile.
Getting into the structure of the Depop app the feature was nested into two spot for fast access ; under sell and under the user account profile.
HI-FI Designs
HI-FI Designs
HI-FI Designs
How might we give buyers confidence in an item's condition before committing to a bid?
How might we give buyers confidence in an item’s condition before committing to a bid?
Integrated an AI assistant feature within the design that scans for any potential damage beyond the description. The report can be accessed under every listing to reinforce trust between buyers and sellers, given the nature of auction-based sales with results being able to be contested by sellers in case of any AI mismatch..
Integrated an AI assistant feature within the design that scans for any potential damage beyond the description. The report can be accessed under every listing to reinforce trust between buyers and sellers, given the nature of auction-based sales with results being able to be contested by sellers in case of any AI mismatch..
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
How might we create a transparent and trustworthy bidding environment as well as giving every seller visibility regardless of their follower count or history on the platform?
How might we create a transparent and trustworthy bidding environment as well as giving every seller visibility regardless of their follower count or history on the platform?
I added an optional set-price feature that aims to give buyers a clearer understanding of an item's expected value beforehand. Although optional, as auctions are not meant to be capped, it gives sellers an opportunity to build trust, making them more likely to sell faster. Furthermore, to ensure seller visibility, the auction gives equal time to each seller to sell and accept bid offers, while all bids are visible live to help prevent any sketchy activities.
I added an optional set-price feature that aims to give buyers a clearer understanding of an item’s expected value beforehand. Although optional, as auctions are not meant to be capped, it gives sellers an opportunity to build trust, making them more likely to sell faster. Furthermore, to ensure seller visibility, the auction gives equal time to each seller to sell and accept bid offers, while all bids are visible live to help prevent any sketchy activities.
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
OLD IS THE NEW NEW 💸
Iterations and Final thoughts
Iterations and Final thoughts
Iterations and Final thoughts
Improving the Experience
Improving the Experience
Testing revealed that users could successfully complete tasks with minimal guidance, suggesting that the core experience was intuitive. However, post-test feedback highlighted opportunities to improve clarity in terminology, which led to refinements wording across the experience and more.
Testing revealed that users could successfully complete tasks with minimal guidance, suggesting that the core experience was intuitive. However, post-test feedback highlighted opportunities to improve clarity in terminology, which led to refinements wording across the experience and more.
Takeaways
Takeaways
Although this case presented more constraints and challenges i was still able to bring the concept to life and explore it as a potential MVP within the platform. Furthermore , During the concept exploration, a few users suggested a more live, feed-based interaction similar to short-form social experience but i unfortunately had to hold back as this would significantly shift Depop from a marketplace-first experience into a social content platform. But given the business opportunity of live selling , this could definitely be something to considered in the future if done carefully.
Although this case presented more constraints and challenges i was still able to bring the concept to life and explore it as a potential MVP within the platform. Furthermore , During the concept exploration, a few users suggested a more live, feed-based interaction similar to short-form social experience but i unfortunately had to hold back as this would significantly shift Depop from a marketplace-first experience into a social content platform. But given the business opportunity of live selling , this could definitely be something to considered in the future if done carefully.
©Anne Tchoumba 2026
©Anne Tchoumba 2026
©Anne Tchoumba 2026